In order to promote the development of green product market, the government will adopt fiscal subsidies to encourage enterprises and consumers. This paper builds the game model of the manufacturers and retailers from the aspect of green supply chain based on the government subsidies. Consider the green supply chain consisting of manufacturers and retailers, the influence of subsidy amount on the decision-making behaviors of the manufacturers, retailers and consumers respectively under the mode of government fiscal subsidies to manufacturers and consumers are studied. Analyze the influence of government subsidy on the decision-making behaviors of manufacturers, retailers and consumers through numerical simulation analysis, and further compare the difference between the manufacturer subsidy mode and consumer subsidy mode. The results indicate that: (1) the manufacturers and retailers will choose consumer subsidy mode; (2) the selection of subsidy mode by consumers is mainly influenced by the relative size of price sensitivity coefficient and subsidy sensitive coefficient.
목차
Abstract 1. Introduction 2. Government Subsidy Mode 2.1. SM Model of Government Subsidies for Manufacturers 2.2. The SC Model of Government Subsidy for Consumers 2.3. Theoretical Proposition and Proof 3. Numerical Experiment 3.1. The Influence of Amount of Government Subsidies on the Wholesale Prices of Green Products 3.2. The Influence of Amount of Government Subsidies on the Market Prices of Green Products 3.3. The Influence of Government Subsidy Amount on the Profits of Manufacturers and Retailers 4. Conclusion References
키워드
Green supply chainSubsidy per unit productProduct green degreeGovernment subsidy mode
저자
Ying Xu [ School of Electronic Commerce, Ningbo DaHongYing University, Ningbo City, China / Business School, Sias International University, Xinzheng City, China ]
Xuemei Zhang [ School of Electronic Commerce, Ningbo DaHongYing University, Ningbo City, China ]
Yu Hong [ College of Humanities and Sciences, Northeast Normal University, Changchun City, China ]
Corresponding Author
보안공학연구지원센터(IJUNESST) [Science & Engineering Research Support Center, Republic of Korea(IJUNESST)]
설립연도
2006
분야
공학>컴퓨터학
소개
1. 보안공학에 대한 각종 조사 및 연구
2. 보안공학에 대한 응용기술 연구 및 발표
3. 보안공학에 관한 각종 학술 발표회 및 전시회 개최
4. 보안공학 기술의 상호 협조 및 정보교환
5. 보안공학에 관한 표준화 사업 및 규격의 제정
6. 보안공학에 관한 산학연 협동의 증진
7. 국제적 학술 교류 및 기술 협력
8. 보안공학에 관한 논문지 발간
9. 기타 본 회 목적 달성에 필요한 사업
간행물
간행물명
International Journal of u- and e- Service, Science and Technology
간기
격월간
pISSN
2005-4246
수록기간
2008~2016
십진분류
KDC 505DDC 605
이 권호 내 다른 논문 / International Journal of u- and e- Service, Science and Technology Vol.9 No.11