Earticle

초록

영어

Internet of Things (IoT) is a relatively new technology innovation that will give a huge influence to consumers’ daily life. This research aims to explain the consumer attitude and behavioral intention of IoT service based on the dual-factor theory and technology paradox theory. A path analysis was conducted to evaluate the causal relationships of the model. Causal relationships help us to understand, predict, and plan. Overall, the empirical findings suggest that satisfiers give positive influences to satisfaction. However, the negative relationships between dissatisfiers and satisfaction are not supported in general. Finally, the results don’t support the use of the technology paradox theory as an explainer in the context of IoT service. This research encourages the researcher to pay more attention to the complex attitude of consumer who consider IoT service adoption.

목차

Abstract
 1. Introduction
 2. Literature Review
 3. Research Model
 4. Test Results
  4.1. Survey and Sample
  4.2. Reliability and Validity
  4.3. Hypothesis Testing
 5. Conclusion
 References

키워드

저자

• Won-jun Lee [ Dept. of Business Administration, Cheongju University, Cheongju, Korea ]
• Sang-Soo Chong [ Dept. of Advertising & Public Relations, Cheongju University, Cheongju, Korea ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Software Engineering and Its Applications

• 간기

  월간

• pISSN

  1738-9984

• 수록기간

  2008~2016

• 등재여부

  SCOPUS

• 십진분류

  KDC 505 DDC 605