Earticle

초록

영어

Research on destination image has been a main theme in the travel context. The study on convention destination image, especially focusing on Asian cities received little attention in the literature. This study empirically investigated the attendees’ perceived image of Beijing as a convention destination, the relationships between perceived image and overall impression and the intention of revisit in the future. The results show that the perceived image is composed of four dimensions, named organizer and venue capability, hotel facility, humanistic atmosphere and natural environment. Using multiple regression analyses, it is found that humanistic atmosphere, natural environment and organizer and venue capability have positive impact on overall impression; all four factors have positive impact on intention of revisit. It is also found that humanistic atmosphere, natural environment and organizer and venue capability are the key factors determining the attendees’ overall impression and revisit intention. However, the average perceived satisfactory level of natural environment, especially the air quality is much lower than other image attributes. It can be concluded that the air quality in Beijing must be improved significantly to improve the perceived image among all participants, and encourage convention attendees to visit Beijing again. Other suggestions and managerial implication are given too.

목차

 I. Introduction
 II. Literature Review
  1. Destination Image
  2. Beijing as a Convention City in China
  3. Air quality in Beijing and its influence
 III. Methods
 IV. Data Analyses and Results
  1. Demographic Characteristics of Respondents
  2. Perceived Satisfactory Level of Image Attributes
  3. Factor Analysis on Respondents’ Perceived Image
  4. Multiple Regression Analyses
 V. Conclusions and Implications
  1. Conclusions
  2. Managerial implications for improving the image of Beijing as a convention destination
  3. Limits and Suggestions
 Reference

키워드

저자

• Yan Zhou [ Tourism College of Beijing Union University ]
• Qiuju Wang [ Tourism College of Beijing Union University ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역전시연구 [International Journal of Trade Fairs and Exhibition Studies]

• 간기

  계간

• pISSN

  2287-173X

• eISSN

  2733-4848

• 수록기간

  2011~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380