Emotional design has been a hot research topic since the end of last century. Competition on usability of products has been changed to competition on emotional experience design. This study reviewed theories on emotion experience design including dimensions of emotion, how users responding to interactive products, levels of emotional experience, methods to measure emotion, and how to use them in user experience design. After the reviews, theories on cultures were introduced. Based on the comparison of cultural differences between Korea and China, researches on emotional experience design in both of these two countries were compared. According to Hofstede’s theory on culture dimensions, compared with China, Korea has higher scores on collectivism, femininity, uncertainty avoidance, and long term orientation. Most Koreans have relatively strong emotional links to their families. Regionalism and school relations are very important. Koreans’ adoption of new products is highly influenced by people around. Korean researchers concerned more about emotional interactions and emotional feedback of products. Compared with Korea, China has higher scores on power distance, individualism and masculinity. Chinese researchers concerned more about using traditional culture elements into emotional design. When using new technologies, Chinese users have relatively lower self-efficacy. Technical terminologies and English words may let users feel nervous and bring them negative emotional experience.
부산대학교 중국전략연구소(구 부산대학교 중국연구소) [Institute of China Strategy]
설립연도
2006
분야
사회과학>사회복지학
소개
본 연구소의 설립을 통해 우선 한중 양국 국민의 상호이해와 교류증진을 위한 인문, 사회과학적인 연구는 물론이고, 이를 통해 기업(인)이 중국에 안정적인 정착과 교류를 할 수 있는 각종 환경을 조성하고자 한다.
게다가 본 연구소는 기존의 연구소의 기능과는 달리 단순한 학술 교류에 머물지 않고 인적 교류를 통해 양국관계의 이해를 증진하고 나아가 한국과 중국의 각종 프로젝트를 적극 유치, 개발함으로써 지속적으로 재원의 창출을 도모하고자 한다.