Earticle

초록

영어

With the application and popularization of computer technology and internet, the electronic commerce industry and tourism industry has been closely connected. E-commerce not only can promote the tourism industry, but also can promote the innovation of the management mode. Construction and management of tourism websites in China is moving towards a good trend. In order to use the resources of tourism website more effectively, this paper uses the selected questionnaire which is focus on the method of R Muhtaseb, K Lakiotaki, N Matsatsinis(2012), to study the usability of several large domestic online travel agency(Ctrip, Lvmama, MangoCity and 17U.cn). In the course of the study, mainly to carry out the test of the questionnaire reliability, and on this basis, we had analysed the basic information of the questionnaire and data after completed three tasks。Then suggestions are given on the basis of a comparison and analysis of the clooected data. With observation, analysis and interpretation of the sample of the type of life and industry, science and technology and humanity in the background of the Internet and the public leisure time, this paper is a study of the cultural view, the behavior theory and the industry development. The authors hope that this study can have some benefits on the construction of tourism websites and the promotion of electronic commerce of cultural industry in China.

목차

1. 引言
  1) 研究背景
  2) 相关研究及问题的提出
  3) 研究目的与意义
 2. 旅游网站可用性的研究综述
 3. 研究方法
  1) 研究工具
  2) 测量对象和过程
 4. 研究结果
  1) 调查对象基本信息
  2) 信度检验
  3) 总体满意度比较
  4) 可用性维度分析
 5. 相关建议
  1) 网站设计结构和内容需要优化
  2) 网站宣传需要加强
  3) 网站个性化和互动性需要提高
 6. 结语
 参考文献
 논문초록

키워드

저자

• 王涛 [ 왕타오 | 上海师范大学、韩国釜庆国立大学 博士(F.A) ]
• 金炫兑 [ 김현태 | 韩国釜庆国立大学 副教授(C.A) ]
• 沈俊周 [ Shen, Jun-Zhou | 上海师范大学 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  동북아 문화연구 [Journal of North-east Asian Cultures]

• 간기

  계간

• pISSN

  1598-3692

• 수록기간

  2001~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 910 DDC 950