Earticle

초록

영어

Since wireless telecommunications base station market has been matured, its market size would be decreased significantly in the next few years. In addtion, the technology improvement of Chinese vendors make the price competition in the market evne more intense. So it is imperative for K company, a small and medium sized telecom equipment manufacturer, to develop and introduce new products to make up for the decreasing sales in its incumbent base station market. To do, it is suggeted that K company should preoccupy the 5G market by entering into small cell market using its technogy competency after careful analysis using SWOT framework. To select and develop new products of small cell, firstly we analyized the issues and trends of wireless telecommunications base station technology using Delphi method. Secondly We long listed candidate products using experts' quetionnaire. And then, we short-listed them into 4 products by consulting with K company's in-house experts. And lastly we concluded that mmWave Fronthaul product which combines backhaul and small cell technology is the most suitable product which company K should develop and introduce to the market after experts' AHP evaluation comparing the short-listed candidate products.

목차

Ⅰ. 서론
 Ⅱ. 문헌연구 및 연구방법론
 Ⅲ. 신규 제품군 발굴
 IV. 결론
 참고문헌
 Abstract

키워드

저자

• 김연학 [ YEON-HAK KIM | 초빙교수, 서강대학교 기술경영전문대학원 ]
• 김종한 [ Jong-Jan, Kim | 석사, 서강대학교 기술경영전문대학원 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국창업학회지 [Journal of the Korean Entrepreneurship Socieity]

• 간기

  격월간

• pISSN

  2092-8068

• 수록기간

  2006~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658