Earticle

초록

영어

The purpose of this study is to examine that revitalization of medical tourism and repositioning of medium-small sized hospital. In this study, total of 212 survey questionnaire was distributed to medical tourists and finally 182 survey questionnaires were used to data analysis. The empirical researches are as follows. First, analysis of the differences in the characteristics of visiting motivation by tourists it was found that there is a significant difference in the average amount spent, age, number of visits. Second, results of multi regression analysis between the small and medium-sized hospital of image and attitude of the tourists, the diversity of services, physical environment, factors of employee services, giving the effect of the positive to the attitude of tourists while it was shown, accessibility and price associated factors were found to have no effect on the attitude of the tourists. Third, of tourist destination of city image, the results of analysis of the impact on the attitude of the tourists, it was found that the influence of the positive to the attitude of the emotional image and cognitive image all of the tourists. These findings suggest that medical tourism as a means for the future enabled small hospitals can play a big role.

목차

Ⅰ. 서론
 Ⅱ. 이론적 배경 및 가설 설정
 Ⅲ. 연구방법
 Ⅳ. 실증분석
 Ⅴ. 결론
 참고문헌
 Abstract

키워드

저자

• 오재신 [ Oh, Jae-sin | 조교수, 경상대학교 경영대학 산업경영학과, 경제경영연구소 책임연구원 ] 주저자
• 정대율 [ Dae-Yul Jeong | 교수, 경상대학교 경영대학 산업경영학과, 경제경영연구소 책임연구원 ]
• 정기한 [ ChungKiHan | 교수, 경상대학교 경영대학 산업경영학과, 경제경영연구소 책임연구원 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국창업학회지 [Journal of the Korean Entrepreneurship Socieity]

• 간기

  격월간

• pISSN

  2092-8068

• 수록기간

  2006~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658