중소기업의 빅 데이터 인식과 보유정도가 생산활동을 매개하여 생산성 증대에 미치는 영향
Big Data is a Small Degree of Recognition and Retention by Mediating the Production Activities Impact on Increasing Productivity
This study along with research needs that it is important to leverage big data for SMEs in securing viability competitive dimension in Look at this and recognize that local SMEs have big data and big data in the current extent, Bring any effect because the effect of increasing productivity in the production activities of SMEs take advantage of big data come on the path of To evaluate the influence sought to identify the effective utilization of big data to increase SME competitiveness. The results are a higher awareness and Big Data holds the degree of SME employees productive activities and productivity was higher, the higher the higher productivity of small productive activities. And in small businesses to increase the productivity of production activities between perception and Big Data holds a degree had a partial mediating effect. Based on the results of the recent tendency to increase the productivity of SMEs is required and the big data analysis and utilization, In particular, to analyze and leverage big data suggest that the motive may be to create demand in the market.
목차
I. 서론 II. 이론적 배경 III. 연구방법 IV. 실증분석 V. 결론 참고문헌 Abstract
키워드
Big DataSmall BusinessProduction ActivitiesIncreased Productivity
한국창업학회는 기업가정신, 사회적기업가정신, 조직기업가정신, 국제․지역창업, 기술창업, 문화창업, 비영리창업, 여성창업, 소상공․자영업창업, 중소벤처창업, 창업경영, 창업교육, 창업지원정책, 창업컨설팅, 가족기업, 사회적기업, 벤처캐피탈 등 창업학 및 이와 관련되는 학문의 연구와 적용을 통하여 한국창업학의 발전과 창업정책개발, 국가경제 및 기업의 성장 발전에 기여하며, 회원 상호간의 학술교류와 친목 도모를 목적으로 한다.
간행물
간행물명
한국창업학회지 [Journal of the Korean Entrepreneurship Socieity]