Earticle

초록

영어

Smartphones have affected considerably people’ lives. Some previous studies have examined the dark side of the smartphone trend such as dependency and addiction. Other studies have analyzed the bright side of dependency and addiction. This study is tending to the latter. This paper aims to investigate the link between social factor and behavioral intentions of smartphone users through the roles of dependency and addiction. It is also to identify whether dependency and addiction of psychological factors can affect behavioral intention of smartphone users. We conducted an empirical study consisting of 217 respondents who live in Gyeongnam province in South Korea. The results suggested that social needs and influence have positive effects on dependency and social influence has a positive effect on addiction. Dependency has positive effects on addiction and customer satisfaction. Addiction has a positive effect on customer loyalty. Customer satisfaction has a positive effect on customer loyalty. Customer loyalty has a positive effect on switching barriers. Meanwhile, the impacts of dependency and addiction on switching barriers are not significant. The impacts of dependency on customer loyalty and addiction on customer satisfaction are not significant. Thus, smartphone companies can use psychological addiction to sustain customer satisfaction and loyalty.

목차

Abstract
 1. Introduction
 2. Literature Review
 3. The Research
 4. Findings
 5. Conclusions
 References

키워드

저자

• DaeEop Kim [ 1Department of Business Administration, Gyeongsang National University, South Korea ]
• Jae-Ik Shin [ Department of E-Business, Gyeongnam National University of Science and Technology, South Korea ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of u- and e- Service, Science and Technology

• 간기

  격월간

• pISSN

  2005-4246

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605