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A Study of the Relationships among Hospitality, Corporate Social Responsibility, Quality & Price Value, and Customer Satisfaction: Focused on the Five Star Hotel
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- 발행기관
- 보안공학연구지원센터(IJUNESST) 바로가기
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- 간행물
- International Journal of u- and e- Service, Science and Technology 바로가기
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- 통권
- Vol.9 No.10 (2016.10)바로가기
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- 페이지
- pp.209-222
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- 저자
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- 언어
- 영어(ENG)
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- URL
- https://www.earticle.net/Article/A288668
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
원문정보
초록
- 영어
- Recently, as CSR activities have come into the spotlight and customers have begun to sensitively respond to CSR issues, various studies about CSR have also been carried out in various areas such as corporate study, marketing study, business ethics study, and business strategy study. In this context, a hotel company’s CSR activity needs to be regarded as the top value not only for the realization of fair society, but also for the improvements of the corporate image and the customers’ satisfaction. For these reasons, this study aims to explore “the relationship between H-CSR activity and the service value and satisfaction perceived by customers” and “how service value affects customers’ satisfaction for hotel companies.” The results revealed as follows. First, the factor of public or social dimension and legal order has a significant influence on quality value, price value, and customer satisfaction. Second, quality value and price value have significant influences on customer satisfaction. The results also imply that hotel customers feel their satisfaction in terms of hotels’ quality and price values. That is, rather than time and efforts to get satisfaction, direct factors such as quality and price values have more effects on customer satisfaction.
목차
Abstract
1. Introduction
2. Literature Reviews
2.1. CSR Related to Hospitality
2.2. The Value of Service
2.3. Customer Satisfaction
3. Method
3.1. Research Model and the Operant Definition
3.2. Survey Design
3.3. Setting up the Hypotheses
3.4. Verification Method of the Hypotheses
4. Results
4.1. Demographic and Hotel Usage Characteristics of the Survey Participants
4.2. Analysis of Integrity and Validity
4.3. Verification of Hypotheses and Interpretation of Results
5. Conclusion
References
키워드
Corporate Social Responsibility H-CSR Quality Value Price Value Customer Satisfaction저자
간행물 정보
발행기관
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- 발행기관명
- 보안공학연구지원센터(IJUNESST) [Science & Engineering Research Support Center, Republic of Korea(IJUNESST)]
- 설립연도
- 2006
- 분야
- 공학>컴퓨터학
- 소개
- 1. 보안공학에 대한 각종 조사 및 연구 2. 보안공학에 대한 응용기술 연구 및 발표 3. 보안공학에 관한 각종 학술 발표회 및 전시회 개최 4. 보안공학 기술의 상호 협조 및 정보교환 5. 보안공학에 관한 표준화 사업 및 규격의 제정 6. 보안공학에 관한 산학연 협동의 증진 7. 국제적 학술 교류 및 기술 협력 8. 보안공학에 관한 논문지 발간 9. 기타 본 회 목적 달성에 필요한 사업
간행물
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- 간행물명
- International Journal of u- and e- Service, Science and Technology
- 간기
- 격월간
- pISSN
- 2005-4246
- 수록기간
- 2008~2016
- 십진분류
- KDC 505 DDC 605
이 권호 내 다른 논문 / International Journal of u- and e- Service, Science and Technology Vol.9 No.10
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