Earticle

초록

영어

This paper examines the influence of gray market on manufacturer’s channel selection when considering the export tax rebate. A two-country, three-stage model is used to investigate manufacturer’s optimal operation strategy. We get the equilibrium outcomes through a Stackelberg game in different scenarios. The results show that the Company U may have incentive to encourage gray market if market demand ratio and product differentiation satisfied some condition. In a gray market setting the manufacturer prefers external sales channel with the two-part tariff contract first, a direct channel second, and external sales channel with wholesale price contract third. The study also shows that the policy of the export tax rebate will enhance manufacturer’s profit and increase sales volume of gray market goods. In the extension, if manufacturer selects the direct channel, he can achieve optimal profit by giving decision power to sales department to determine retail quantity. Because the transfer price given by the manufacturer can convey signals of domestic market competition.

목차

Abstract
 1. Introduction
 2. Model Setup
 3. Equilibrium Outcomes
  3.1. Equilibrium Outcomes in Sealed Market
  3.2. Equilibrium Outcomes in a Gray Market Setting
 4. Analysis of the Model
  4.1. Sealed Market Setting VS Gray Market Setting
  4.2. Scenario Ⅲ vs Scenario Ⅰ in Gray Market Setting
  4.3. Impacts of the Export Tax Rebate Rate
  4.4. Extension
 5. Conclusion
 References

키워드

저자

• Dingjun Hong [ School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, China ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of u- and e- Service, Science and Technology

• 간기

  격월간

• pISSN

  2005-4246

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605