Earticle

초록

영어

Mobile communication services have expanded beyond simple voice communication in the past couple of decades into other areas such as commerce, banking, education, and healthcare just to name a few. Due to adoption of wireless communication in these services, people are connected anytime, anyplace, any device, and anywhere. It is also observed that an Average Revenue per User (ARPU) has been dropping for the past few years as voice communication has been commoditized. Telecom operators are providing number of value added services (VAS) to users in the urban and rural sector of India to enhance revenue. Healthcare service is one such area which provides maximum revenue enhancement potential for the operators. Penetration of smartphones, availability of connectivity, and availability of relevant apps are some of the key drivers and enablers for services. The teledensity in the urban sector is over 154% while it is about 51% in the rural sector(TRAI, 2016). This study was undertaken for understanding the present status of the healthcare services in the rural areas and how mobile communication could be used to improve or provide additional services to enhance health in rural population. The healthcare services sector was chosen for the study as 70% of the population of the country is in the rural areas where quality of healthcare services is poor. Improved healthcare services in these areas will have direct impact on productivity and efficiency of people working in farms hence the contribution to the Gross National Product (GDP) of the country. The survey was conducted in three villages surrounding the urban city of Pune. The data is analyzed to study the interdependence of various factors related to present healthcare service system. Recommendations are provided to telecom operators based on the outcome of data analysis.

목차

Abstract
 1. Introduction
 2. Literature Review
 3. Research Methodology
  3.1. Research Objectives
 4. Data Collection
  4.1. Constructs
  4.2. Questionnaire
  4.3. Sample Size
  4.4. Sampling Method
 5. Data Analysis
 6. Recommendations
  6.1. Recommendations for Telecom Operators
  6.2. Recommendations for the Government
 7. Conclusions
 References

키워드

저자

• Sunil Patil [ Director, Symbiosis International University, Symbiosis Institute of Telecom Management, Pune ]
• Yatin Jog [ Assistant Professor in IT, Symbiosis International University, Symbiosis Institute of Telecom Management, Pune ]
• Pushpendra Thenuan [ Student, Symbiosis International University, Symbiosis Institute of Telecom Management, Pune ]
• Prajakta Kanegaonkar [ Research Scholar in Doctoral program, Telecom Ecole de Management, Paris, France ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Bio-Science and Bio-Technology

• 간기

  격월간

• pISSN

  2233-7849

• 수록기간

  2009~2016

• 등재여부

  SCOPUS

• 십진분류

  KDC 505 DDC 605