Earticle

초록

영어

This study investigates factors that influence foreign customers’ satisfaction and behavioral intention towards medical services in South Korea. In particular, the relationship between medical service attributes including cultural distance, medical service components and convenience, on the one hand, and satisfaction and behavioral intention, on the other hand, is explored. The results of the study indicate that medical service attributes have a significant positive effect on satisfaction level of patients from Russia and Central Asian countries. Moreover, satisfaction influences such behavioral intentions as revisit intention and word-of-mouth intention. Hence, the more patients are satisfied with medical services provided, the higher the probability that they will return to the provider or recommend it to others. Accordingly, satisfaction level of international patients has to be continuously monitored to increase favorable behavioral intentions. However, our findings indicate that medical service attributes have no effect on behavioral intention of foreign customers. Thus, further research should be conducted on the topic.

목차

ABSTRACT
 I. Introduction
 II. Literature review and hypotheses
  1. Medical tourism
  2. Medical service attributes, satisfaction, and behavioral intention
 III. Methodology
  1. Questionnaire design
  2. Data collection and analysis
 IV. Results
  1. Demographic characteristics
  2. Behavioral characteristics
  3. Reliability and validity analysis
  4. Hypotheses testing
 V. Conclusion
 References

키워드

저자

• Elena Shegay [ Master’s student, Department of Health Services Management, Kyung Hee University ]
• Hunhwa Choi [ 최훈화 | Doctoral student, Department of Health Services Management, Kyung Hee University ] Co-author
• Keetaig Jung [ 정기택 | Professor, Department of Management, Kyung Hee University ] Co-author
• Hoonyoung Lee [ 이훈영 | Professor, Department of Management & Administration, Kyung Hee University ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338