Earticle

초록

영어

This study was designed to analyze the trends of information media use and information sources among exhibition attendees who visited 2016 Busan Home & Table Deco Fair. To achieve the goals of the study, data was collected during the 24-25, May in 2016 at BEXCO, the venue of the exhibition, and total of 252 samples were used for statistical analysis. The results of the study revealed that the attendees accessed and achieved necessary information through various information sources including word of mouth, public media, internet, promotional materials(ex: posters and fliers) but they preferred word of mouth over these choices. According to the analysis, demographic information such as sex, age, education, and job was significantly related to the information sources. Planning events and performances could lead to word-of-mouth among male visitors as they were more likely to be exploratory and active. Those who had high level of education and professional jobs preferred to search on-line information and share information sources inside the groups, so these potential visitors could be motivated by the online information on the webpage as a communication channel for sharing and exchanging information. Patterns on companion and the visiting experience prior to this exhibition had significant impact on information sources among attendees of 2016 Busan Home & Table Deco Fair. Discussions on theoretical/empirical implications for future study were provided.

목차

ABSTRACT
 I. 서론
 II. 이론적 배경
  1. 관광 정보 탐색 및 전시회 정보 탐색
  2. 인구 통계적 특성 및 참가 특성
 III. 연구설계
  1. 데이터 수집(Data Collection)
  2. 설문지 구성
  3. 데이터 분석(Data Analysis)
 IV. 분석결과
  1. 응답자 인구통계적 특성 및 참가 특성
  2. 정보매체 이용
  3. 인구통계적 특성에 따른 정보매체 이용 비교
  4. 참가 특성에 따른 정보매체 이용 비교
 V. 결론
 참고문헌

키워드

저자

• 김민형 [ Minhyung Kim | 동아대학교 국제관광학과 강사 ]
• 김정은 [ Jungeun Kim | 신라대학교 국제관광학부 조교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338