The object of this study is to analyze the internal reputation factors that affected the job satisfaction by big data analysis in the social media for corporate reputation. The result showed salaries and benefits is major factors that affected job satisfaction for all objects, senior management is highest factors for large corporation, and company culture is highest factors for medium-small company.
목차
Abstract I. 서 론 II. 선행연구 및 동향 1. 개념 정의 2. 기업평판 조사 및 연구 형태 III. 연구결과 1. 연구대상 및 분석방법 2. 내부평판 요인과 직무만족도 IV. 결 론 참고문헌
키워드
social mediasocial big datainternal reputationcorporate reputationjob satisfaction