Earticle

초록

영어

Brand is the whole things of visual, emotional and cultural images that associated (related) in the goods of company. “e-brand” is commonly called the elements of brand in the website. Identity of “ e-brand” is defined all of brand identity that informed for customer by web in company. “e-branding domain” is all activities of brands in website (and e-mail) to accomplish the identity of “e-brand”. The concept of “e-brand” is appreciated in various points of view, especially the range of concept is expanded from early-internet era to present by extending of e-Business & application of internet. Web is now very important tool of communication in all companies as application of internet is extended from the purpose of business to kinds of communication & distribution of goods. Each company should be in action for developing & communicating the brand’s identity by web. Here is the study of these actions by searching the web & element of website (various services, contents, image, layout, sound, text , process of visualizing). There are many various & different websites in internet. Even if these provide same services, people feel the different. some people use in easy, some people use in difficult. This issue should be studied by “e-brand”, marketing, interfaces for user circumstances. It is important to enhance the visual effect of “e-brand”, but some expressions of “e-brand” is restrained by various methods (difficult of frequent updates). These matters are important point of “e-brand”

저자

• 김선배

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  브랜드디자인학연구 [A Journal of Brand Design Association of Korea]

• 간기

  계간

• pISSN

  1738-0863

• 수록기간

  2003~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 600 DDC 700