Earticle

초록

영어

In this Internet age, global economic integration process increases fierce market competition. In addition to dealing with issues such as geography, culture, technology, knowledge, and close relations of cooperation between enterprises, the enterprises also expanded the scope and space of the competition among enterprises. Market becomes more crowded. At the same time, customer demand over the past simple quality, cost-effective, and after-sales service is quite different; companies need to provide timely quality assurance while meeting the special needs of customers personalized products and services. Therefore, businesses have to cost reduction even more responsive to changes in product demand, distribution and more rapid, more comprehensive service. View the extensive literature on the basis on the powers of the supply chain not including retailers accounted for the dominant and supplier account issues such as the dominant narrative. The introduction of the binary value of the structure, functions can be summarized in the market acceptance of products in use function and enjoyment features. Use features can be known as the basic value, determined by the substitution effect of satisfaction; enjoyment from beyond the performance of an enjoyment features, can be described as beyond the value of the product to meet consumer satisfaction of the fashion and goods function. Market access that is, supply chain ranging from power problems, functions and enjoy the functionality requirements, constraints, where quality and service, and is proportional to the level of product quality and service, the same external coefficient between products, in order to determine the market of product differentiation positioning, companies need to consider the results of price competition, the use of backward induction, first obtain the equilibrium solution of the price competition in the Stackelberg equilibrium, and then get the enterprise product differentiation and positioning strategy.

목차

Abstract
 1. Introduction
 2. Problem Analysis
  2.1 Research on Retailers - Dominant Supply Chain
  2.2 Research on Manufacturers-Dominant Supply Chain
  2.3 Different Brand Price Competition
  2.4 Model Assumptions
  2.5 The Binary Value Structure
 3. Solving the Model
  3.1 Model Assumptions
  3.2 Solving the Model
 4. Conclusions
 Acknowledgements
 References

키워드

저자

• Shaojiang Lin [ College of Tourism, Sichuan Agricultural University, Chendu, China ]
• Maozhu Jin [ Business School, Sichuan University, Chengdu, China ] Corresponding author
• Jiaying Chen [ Business School, Sichuan Agricultural University, Chengdu, China ]
• Yuxue Li [ Business School, Sichuan University, Chengdu, China ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Multimedia and Ubiquitous Engineering

• 간기

  월간

• pISSN

  1975-0080

• 수록기간

  2008~2016

• 등재여부

  SCOPUS

• 십진분류

  KDC 505 DDC 605