Earticle

초록

영어

The aim of this study is to develop a new research framework that explains consumer attitude toward internet of thing (IoT) service. Based on the literature on IoT service, technology paradox, and consumer values, an empirical structural model is developed and tested. This study collects quantitative survey data from Korean IoT users. The empirical test results show that utilitarian values such as efficiency, technology trust, performance ambiguity, chaos give influences to paradoxical attitudes of consumer and these attitudes give influences to IoT service evaluation separately while, hedonic value like hedonic enjoyment gives influence to IoT service evaluation directly without any mediating variables. This initial research on IoT service from a consumer point of view may stimulate further research on IoT-based consumer service innovations.

목차

Abstract
 1. Introduction
 2. Theoretical Background
  2.1 IoT Service and Technology Paradox
  2.2 Consumer Competence/Incompetence
  2.3 Motivations and Technology Adoption
 3. Research Model
  3.1 Satisfiers and Competence
  3.2 Dissatisfiers and Incompetence
  3.3 IoT Service Evaluation
 4. Analysis Result
  4.1 Sample Characteristics
  4.2 Measurement and Validity
  4.3 Empirical Results
 5. Conclusion
 References
  6.1. Journal Article
  6.2. Book
  6.3. Chapter in a Book
  6.4. Conference Proceedings

키워드

저자

• Won-jun Lee [ Dept. of Business Administration, Cheongju University, Cheongju, Korea ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Smart Home

• 간기

  격월간

• pISSN

  1975-4094

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605