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Storytelling and One Source Multi Use Strategy of Jumbagi
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- 발행기관
- 보안공학연구지원센터(IJMUE) 바로가기
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- 간행물
- International Journal of Multimedia and Ubiquitous Engineering SCOPUS 바로가기
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- 통권
- Vol.11 No.6 (2016.06)바로가기
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- 페이지
- pp.107-118
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- 저자
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- 언어
- 영어(ENG)
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- URL
- https://www.earticle.net/Article/A280360
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
원문정보
초록
- 영어
- Jumbagi has substantial exports as the first 3D animation from Korea and can be considered as Killer Contents which have produced a number of derivatives. In this paper, the author intends to analyze the storytelling of Jumbagi and to show that it effectively contributes to the development of OSMU. The planning points of the Jumbagi Content were analyzed and the storytelling strategy that functions among them was analyzed using narrative semiotics methodology. A new genre called 'Faction Documentary' based on the strong response of people for the story was developed. Based on this, Jumbagi has obtained a strong ripple effect by being reborn as a touching animation with a universal story structure. This paper intends to focus on the point that storytelling plays a key role while analyzing the OSMU development strategy of Jumbagi. This study suggests that the storytelling can be used as an efficient tool in the cultural content industry and in marketing. Jumbagi has high story value, and its theme is the family affection that is quite frequently and importantly utilized in Korean popular movies. Moreover, each element of the story, including the plot, characters and space, used to reveal the theme builds a dramatic unity. In other words, it can be determined that Jumbagi has achieved success to be immersed in the emotions of the public, including children, by utilizing the easy and popular storytelling methods.
목차
Abstract
1. Introduction
2. OSMU Development Strategy
2.1. Application of Original Source and Differentiation
2.2. Major Points of the Development Plan of Jumbagi
2.3. Aspect of Multi-Use
3. Storytelling Strategy Analysis
3.1. Plot
3.2. Character
3.3. Space
3.4. Theme
3.5. Sub-Conclusion
4. Conclusion
References
키워드
one source multi use storytelling Jumbagi 3D animation faction documentary dream society culture contents narrative schema story value저자
간행물 정보
발행기관
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- 발행기관명
- 보안공학연구지원센터(IJMUE) [Science & Engineering Research Support Center, Republic of Korea(IJMUE)]
- 설립연도
- 2006
- 분야
- 공학>컴퓨터학
- 소개
- 1. 보안공학에 대한 각종 조사 및 연구 2. 보안공학에 대한 응용기술 연구 및 발표 3. 보안공학에 관한 각종 학술 발표회 및 전시회 개최 4. 보안공학 기술의 상호 협조 및 정보교환 5. 보안공학에 관한 표준화 사업 및 규격의 제정 6. 보안공학에 관한 산학연 협동의 증진 7. 국제적 학술 교류 및 기술 협력 8. 보안공학에 관한 논문지 발간 9. 기타 본 회 목적 달성에 필요한 사업
간행물
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- 간행물명
- International Journal of Multimedia and Ubiquitous Engineering
- 간기
- 월간
- pISSN
- 1975-0080
- 수록기간
- 2008~2016
- 등재여부
- SCOPUS
- 십진분류
- KDC 505 DDC 605
이 권호 내 다른 논문 / International Journal of Multimedia and Ubiquitous Engineering Vol.11 No.6
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