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Understanding Users’ Making Decision in the Sharing Economy Platform : The Aristotle’s Appeals
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- 발행기관
- 한국경영정보학회 바로가기
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- 간행물
- 한국경영정보학회 정기 학술대회 바로가기
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- 통권
- 2016년 한국경영정보학회 춘계학술대회 (2016.06)바로가기
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- 페이지
- pp.190-197
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- 저자
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- 언어
- 영어(ENG)
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- URL
- https://www.earticle.net/Article/A276810
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원문정보
초록
- 영어
- The sharing economy in which personal resources are shared with others is a new paradigm. In light of this, this study aimed to understand a purchase on a sharing economy platform from the perspective of Aristotle’s ethos (authority), pathos (emotion), and logos (logic). It was hypothesized that a purchase in Airbnb would be affected by Aristotle’s ethos (i.e., super host badge, host review, ID verification), pathos (i.e., use of affective and social word), and logos (i.e., price, occupancy, safety features, room picture, star ratings). An empirical analysis was conducted on 854 products. For ethos, a super host badge and the number of reviews were shown to have a positive impact on the purchase; for pathos, the use of social language was also found to have a positive influence on the purchase. For logos, price, room pictures, and star ratings had a positive impact on the purchase but occupancy had a negative impact. Based on these results, the role of message information in the actual purchase of product in sharing economy was discussed. The findings suggest the importance of the sharing economy in purchasing activity from a practical perspective.
목차
Abstract
Introduction
Theoretical Background
Aristotle’s Appeals in online information messages
Research Model and Hypotheses
Ethos in information message
Pathos in information message
Logos in information message
Research Methodology
Instrument development
Data collection
Data Analysis and Results
Data analysis
Results
Discussion
Conclusions and Implications
Acknowledgments
키워드
Sharing economy Aristotle’s appeals Ethos Pathos Logos Peer to peer accommodation Airbnb저자
간행물 정보
발행기관
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- 발행기관명
- 한국경영정보학회 [The Korea Society of Management information Systems]
- 설립연도
- 1989
- 분야
- 사회과학>경영학
- 소개
- 이 학회는 경영정보학의 연구 및 교류를 촉진하고 학문의 발전과 응용에 공헌함을 목적으로 합니다.
간행물
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- 간행물명
- 한국경영정보학회 정기 학술대회 [KMIS Conference]
- 간기
- 반년간
- 수록기간
- 1990~2025
- 십진분류
- KDC 325 DDC 658
이 권호 내 다른 논문 / 한국경영정보학회 정기 학술대회 2016년 한국경영정보학회 춘계학술대회
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