Opinion leaders in online social networks are important for a lot of applications in various fields such as public opinion propagation, marketing management, administrative science and even politics. There are often many kinds of relationships in an online social network. Detecting and identifying opinion leaders depending on any one kind of relationship is all accurate. In this paper, node importance analysis in multi-relationship online social network was proposed based on signaling spreading, and considering the characteristics of multiple relationships which would interrelate with each other. Through node importance, a novel opinion leaders detecting algorithm is proposed and approved to be efficient by experiments described in the paper.
목차
Abstract 1. Introduction 2. Node Importance Evaluation Approaches of Complex Network 3. Node Importance Evaluation Approach Based on Signaling Spreading 3.1. Signaling Spreading 3.2. Signaling Spreading in Multi-Relationship Network 4. Node Importance Matrix Iterative Algorithm 5. Experiment and Analysis 6. Conclusion References
키워드
opinion leadercomplex networksignaling spreadingnode importanceonline social network
저자
Weihua Zhang [ International College of Qingdao University, Qingdao, China ]
Gengxin Sun [ International College of Qingdao University, Qingdao, China ]
Sheng Bin [ Software Technical College of Qingdao University, Qingdao, China ]
보안공학연구지원센터(IJHIT) [Science & Engineering Research Support Center, Republic of Korea(IJHIT)]
설립연도
2006
분야
공학>컴퓨터학
소개
1. 보안공학에 대한 각종 조사 및 연구
2. 보안공학에 대한 응용기술 연구 및 발표
3. 보안공학에 관한 각종 학술 발표회 및 전시회 개최
4. 보안공학 기술의 상호 협조 및 정보교환
5. 보안공학에 관한 표준화 사업 및 규격의 제정
6. 보안공학에 관한 산학연 협동의 증진
7. 국제적 학술 교류 및 기술 협력
8. 보안공학에 관한 논문지 발간
9. 기타 본 회 목적 달성에 필요한 사업
간행물
간행물명
International Journal of Hybrid Information Technology
간기
격월간
pISSN
1738-9968
수록기간
2008~2016
십진분류
KDC 505DDC 605
이 권호 내 다른 논문 / International Journal of Hybrid Information Technology Vol.9 No.5