Earticle

초록

영어

The price war is the main market competition way for Chinese e-commerce retailers. Based on the price data from JD, Amazon and Dangdang, the paper conducted an empirical research on the price competition in B2C e-commerce market in China in terms of the average price level, minimum price level, price differential level and price variation. The research results show that the average price levels between the three e-commerce websites have significant differences. The minimum price level and the price differential level, however, tend to be similar. For the price variation, the three websites adopt different price adjustment strategies and do their best to avoid the direct price war, which reveals that the e-commerce market competition in China is gradually becoming rational.

목차

Abstract
 1. Introduction
 2. Related Work
 3. Empirical Research
  3.1. Data Selection and Collection
  3.2. Average Price Level Analysis
  3.3. Minimum Price Level Analysis 
  3.4. Price Differential Level Analysis 
 4. Conclusions
 Acknowledgment
 References

키워드

저자

• Wei Zhang [ School of information, Central University of Finance and Economics, Beijing, China ]
• Yan Chun Zhu [ School of Economics and Business Administration, Beijing Normal University, Beijing, China ] Corresponding author
• Li Hua Wu [ School of Information Management, Beijing Information Science and Technology University, Beijing, China ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of u- and e- Service, Science and Technology

• 간기

  격월간

• pISSN

  2005-4246

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605