Earticle

초록

영어

With the rapid development of social media and electronic commerce, the number of people using online shopping is increasing; this trend has promoted the emergence and development of social business. The value of social business is created by users and enterprises, so that value co-creation theory has great significance for the study of social business. In this paper, we analyze interactive process of value co-creation and study the influencing factors. Using empirical analysis, the result shows that website quality, reciprocity and altruism has a positive correlation with customer value creating behavior, however, incentive mechanism doesn’t influence value co-creation behavior. On this basis, we put forward some concrete suggestions to the social business.

목차

Abstract
 1. Introduction
 2. Literature Review
  2.1 Social Business
  2.2 Experience Value
  2.3 Value Co-Creation
 3. Research Design and Assumptions
  3.1 Hypothesis
  3.2 Variables Selection
 4. Empirical Analysis
  4.1 Descriptive Analysis
  4.2 Reliability Analysis
  4.3 Validity Analysis
  4.4 Structural Equation Model
 5. Conclusion
 Acknowledgments
 References

키워드

저자

• Yan Hou [ School of management, Harbin University of Commerce, Harbin 150028, Heilongjiang province, China, School of management, Jilin Normal University, Siping 136000, Jilin province, China ]
• Huafei Chen [ School of management, Harbin University of Commerce, Harbin 150028, Heilongjiang province, China ]
• Shuling Yang [ College of foreign languages and literature, Jilin Normal University, Siping 136000, Jilin province, China ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of u- and e- Service, Science and Technology

• 간기

  격월간

• pISSN

  2005-4246

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605