Earticle

초록

영어

Aiming at the dual-channel supply chain system with the manufacturer owned direct channel and retail channel simultaneously, the consumers are divided into retail channel loyalty and brand loyalty two parts, under the condition of market demand are depend on the consumers’ channel preference, we studied to the pricing game and coordination between the manufacturer and retailer. The research result showed that the Nash equilibrium of price exists in centralized and decentralized supply chain system, the channel preference degree of consumers, the number of brand loyalty consumers are all have certain influence on supply chain’s optimal pricing strategy, and the price markup contract can realize the coordination of supply chain. The numerical experiment has showed the effectiveness of the conclusions.

목차

Abstract
 1. Introduction
 2. Model Description
 3. Model Construction
  3.1. The Centralized Dual-channel Supply Chain
  3.2. The Decentralized Dual-channel Supply Chain
 4. The Supply Chain Coordination
 5. Numerical Examples
 6. Concluding Remarks
 References

키워드

저자

• ZHOU Yong-wei [ Department of Mathematics and Physics, Zhengzhou University of Aeronautics, Zhengzhou, China, Henan coordinative innovation center for aviation economic development, Henan aviation economy research center, Zhengzhou, China ]
• FAN He-hua [ Department of Mathematics and Physics, Zhengzhou University of Aeronautics, Zhengzhou, China ]
• LI Yan-chao [ Department of Mathematics and Physics, Zhengzhou University of Aeronautics, Zhengzhou, China ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of u- and e- Service, Science and Technology

• 간기

  격월간

• pISSN

  2005-4246

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605