Earticle

초록

영어

This study, with the aim of deducing the priority order for a nail shop location selection, did research. In order to achieve the objective of this research, this study composed a nail shop location selection elements with their 4 sorts of variables and measurement items. The AHP diagram used for deducing the priority order of a nail shop location selection elements is as followings. First, this study set up ‘Customer Creation type’, ‘Customer-Dependency type’, and ‘Traffic Volume-Dependency type’ as measurement elements in relation to accessibility, and set up ‘Primary Commercial District’, ‘Secondary Commercial District’ and ‘Tertiary Commercial District’ as measurement elements in relation to competition avoidance. Also, as for economic feasibility of a location, this study set up ‘Monthly Rent’, ‘Premium’, and ‘Management Costs’ as measurement elements while setting up ‘Open Location’, ‘Closed Location’ and ‘New Development’ in relation to growth possibility. In short, the elements for selecting a nail shop location are composed of 4 measurement domains and 12 measurement elements, and this study arranged the components of an importance measurement model in hierarchical structure for application of AHP technique which is usually utilized in an empirical analysis. This study suggested not only generally considered economic aspect, visibility, and accessibility but it also suggested diverse evaluation items in the light of the potentiality of a commercial sphere that cannot be easily judged; also this study gave a definition to items that should be preferentially considered among the standards of value judgment for selection of a store location.

목차

Abstract
 Ι. Introduction
 II. Methods
  1. AHP Hierarchy Diagram for Deducing the Priority Order of Nail Shop Location Selection Elements
  2. Operational Definition of Variables
  3. Research Subject and Data Collection
  4. Data Analysis Method
 III. Results and Discussion
  1. Relative Importance & Priority Order of Super ordinate Factros
  2. Relative Importance & Priority Order of Sub-factors
 IV. Conclusion
 References

키워드

저자

• 박지혜 [ Ji-Hye Park | 세한대학교 실용음악과 메이크업전공 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한피부미용학회지 [Korean Journal of Aesthetics and Cosmetology]

• 간기

  격월간

• pISSN

  1738-4567

• 수록기간

  2003~2015

• 십진분류

  KDC 593 DDC 646