Earticle

초록

영어

This study formalized men’s values by age and looked into its effect on their beauty care behavior. As study questions, this study investigated lower dimensions of values and beauty care behavior, and the results of investigating beauty care behavior by dividing into the factors of values show that men in their 20s put the highest values on hair care and keeping body shape amongst beauty care behavior in values for aestheticism and utilitarianism. Results indicate that hair care is the most basic beauty care behavior for men, and men place the most importance on hair care as it has a large impact on the face shape or formation of image. Men in their 30s put the highest values on cosmetic surgery and skin care amongst all the factors of beauty care behavior for aestheticism and social achievement. And men in their 40s put the highest emphasis on hair care and keeping body shape amongst all the factors of beauty care behavior for social achievement. Men in their 50s regard hair care and keeping body shape as the most important factors of beauty care behavior for aestheticism. Like this, study results show that taking good care of appearance is to raise one’s competitiveness for modern men, and it also has a major impact on social success and formation of interpersonal relationship.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 가치관
  2. 뷰티관리행동
 Ⅲ. 연구방법
  1. 연구문제
  2. 자료수집 방법
  3. 측정도구 및 분석방법
 Ⅳ. 연구결과 및 고찰
  1. 연구대상자의 일반 특성
  2. 남성 연령별 가치관, 뷰티행동의 하위차원
  3. 연령별 가치관 요인 간의 차이
  4. 연령별 뷰티관리행동 요인 간의 차이
  5. 연령별 가치관이 뷰티관리행동에 미치는 영향
 Ⅴ. 결론
 참고문헌

키워드

저자

• 이하나 [ Ha-Na Lee | 경성대학교 대학원 ]
• 박옥련 [ Ok-lyun Park | 경성대학교 의상학과 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한피부미용학회지 [Korean Journal of Aesthetics and Cosmetology]

• 간기

  격월간

• pISSN

  1738-4567

• 수록기간

  2003~2015

• 십진분류

  KDC 593 DDC 646