Earticle

초록

영어

The purpose of this study is to investigate selection standard of spas users of Korean, Chinese and Japanese and regional satisfaction of using spas by conducting surveys for 148 spa users of Korean, Chinese, and Japanese from 1st to 16th October in 2014 at the ‘dayspas’ in Seoul. This survey indicated users of three countries found information about spas from the Internet and the Japanese spa users who revisited the spas more than 5times were ranked the highest level of return visitors, which were 33 responders (55.9%). An importance of selection of spas for Korean and Chinese was the outstanding technique of therapy and for Japanese the quality of service. The image of the spas for Korean was luxurious skin care shop and fitness center, which 34 responders (33.0%) chose, for Chinese was Korean dry sauna and sauna, which 14 responders (42.2%) chose, for Japanese was luxurious skin care shop and fitness center, which 37 responders (38.1%) chose. It indicated that Korean preferred the Urban Spa, Chinese preferred the Medical Spa and Japanese preferred the Skin care shop in the hotel or resort. In the part of the awareness of the types of the spas, 84 responders (8.52%) answered Thai Massage, which was ranked the highest, 80 responders (8.11%) answered Head Spa and 76 responders (7.71%) answered Foot reflexology Massage. The purpose of visiting spa was that all three countries of spa users visited spas when they were tired. All three countries said mostly ‘yes’ on the recommendation of Spa Therapy and the inclination of Spa Therapy as the gifts. They were most interested in the gift cards of Spa Therapy which can give as the gifts to the other people. As the improvement for the future of the spa, all three countries needed the relaxing places after caring. Chinese felt inconvenient when they consulted programs and the satisfaction of overall communication with staffs, locations, products, facilities in the spas and specialized knowledge showed average 4points which was in high opinion. We hope that interest in study on beauty tourists of Chinese increase more.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 연구방법
  1. 연구대상 및 기간
  2. 연구 모형도 및 방법
  3. 자료 분석 방법
 Ⅲ. 연구결과 및 고찰
  1. 국가별 연구 대상자의 일반적 특성 비교
  2. 국가별 스파 관광의 특성 및 스파 선택시 인식하는 중요도 비교
  3. 국가별 스파 이미지 인식 및 선호하는 스파 형태 비교
  4. 국가별 스파 테라피에 대한 기대 효과 및 선호하는 테라비종류 비교
  5. 국가별 향후 스파 테라피 보완점 및 개선 사항 비교
  6. 국가별 서비스 품질 및 만족도 비교
 Ⅴ. 결론
 참고문헌

키워드

저자

• 박연주 [ Yeon Ju Park | 건국대학교 산업대학원 향장학과 ]
• 이현진 [ Hyunjin Lee | 건국대학교 일반대학원 생물공학과 ]
• 리순화 [ Shun Hua Li | 건국대학교 교육대학원 미용교육학과 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한피부미용학회지 [Korean Journal of Aesthetics and Cosmetology]

• 간기

  격월간

• pISSN

  1738-4567

• 수록기간

  2003~2015

• 십진분류

  KDC 593 DDC 646