Earticle

초록

영어

The population is aging due to the higher life expectancy and increase of income resulted from the development of medical science & interest in health. More silver generation over 55 is participating in tourism industry and more studies of tourism product & marketing segmentation are required targeting silver generation considering health, economic power and education level. This study aims to systematize the relationship of tourism participation motivation, tourism satisfaction and tourism behavior intention of silver generation by grasping the influencing relationship of these three factors. First, it was proved that the pleasure factor and relaxation factor have significant influence on satisfaction. Second, satisfaction factor was proved to have positive influence on behavior intention. Dissatisfaction has no significant influence on positive recommendation and word of mouth. Third, pleasure, relaxation·health and socialization·friendship factors were proved to have positive influence on behavior intention. The purpose of this study is to provide practical strategy for the enhancement in tourism product sales and satisfaction increase of tourism participants by grasping influence factor which affects tourism participation satisfaction & behavior intention of silver generations.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 관광참여동기
  2. 관광만족
  3. 행동의도
 Ⅲ. 연구설계
  1. 연구모형
  2. 연구가설
  3. 변수의 정의 및 측정변수
  4. 조사대상 및 분석방법
 Ⅳ. 분석결과
  1. 표본의 특성
  2. 타당성과 신뢰성
  3. 가설검증
 Ⅴ. 결론
 참고문헌

키워드

저자

• 오석규 [ Seokkyu Oh | 주)하나투어 경영기획실 팀장, 경기대학교 관광전문대학원 외래교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338