As an effort to find desirable university culture to be promoted by university festivals, this study purposed to diagnose problems in university festivals and to suggest new directions for improving university festivals by examining the concept and development of university festivals so that university festivals may become future‐oriented, contributing to the students’ academic inquiries and the identification of university community. Major problems in current university festivals include huge festival budgets, uncreative events with invited celebrities, excessive drinking and resultant misdemeanors such as drunken driving and violence, merchandising of women, decadent, commercial, and lewd behaviors, stereotypical programs, and poor support from the school and resultant students’ low participation. As solutions for these problems, it was suggested to develop programs for pursuing the diversity of university culture, to involve communities in the festivals, and to make strategies for inducing students’ voluntary participation. As a university festival is commonly called ‘Daedongje’ (a festival for the unification of students), each university and its students should think about how to make their festival have the students as main actors and express desirable university culture. It will be the true meaning and value of a university festival to change the culture of festival by develop various festival programs with the active participation of both the university and the students and to promote healthy community and university culture together.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 대학축제의 이론적 고찰 1. 대학축제의 개념 및 의의 2. 대학축제의 발전과정 Ⅲ. 대학축제의 진단 1. 대학축제 연예인 초청행사 실태 및 문제점 2. 대학축제 과도한 술문화 실태 및 문제점 3. 대학축제 선정성 논란 실태 및 문제점 4. 대학축제 참여율 저조 실태 및 문제점 Ⅳ. 대학축제의 대안모색 1. 대학문화의 다양성을 추구하는 대학축제 2. 지역사회와 공존하는 대학축제 3. 자발적 참여로 만들어지는 대학축제 Ⅴ. 결론 참고문헌
키워드
University FestivalsAlternativesDiagnosisFuture Oriented.
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.