Earticle

초록

영어

With wide deployment of smart phones showing no sign of slowing down, there has been abundant research on market growth and trends as well as consumer behavior and willingness to adopt smart phones. Yet scant attention has been given to consumers’ response to mobile applications in relation to their usefulness. We examine plausible factors affecting purchasing behavior of mobile application buyers and explore how usability of applications can play a role in making decisions on mobile application purchases, particualry paying attention to the emerging importance of business models for developing mobile applications. We found that infortation, entertainment, position-based service and SNS show perceived usefulness, which may contribute to buying specific mobile applications. We also found that purchasing decisions are positively affected by application features as well as usefulness of applications perse.

목차

Ⅰ. 서론
 Ⅱ. 이론적 배경
 Ⅲ. 연구설계
 Ⅳ. 결과 및 해석
 Ⅴ. 결론
 참고문헌
 Abstract

키워드

저자

• 박배진 [ bae-jin park | 강사, 건국대학교 경영대학 기술경영학과 ]
• 김용재 [ Yong Jae Kim | 교수, 건국대학교 경영대학 경영정보학과 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국창업학회지 [Journal of the Korean Entrepreneurship Socieity]

• 간기

  격월간

• pISSN

  2092-8068

• 수록기간

  2006~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658