With China’s consumption era, consumption has become the driving force of social development, University is one of the important consumer groups. Increase thenumber of college enrollment policy of colleges and universities, the number of college students are increasing year by year. Because of uneven economic development, as well as geographical environment, unemployment and familysudden major changes and other reasons, the emergence of a number of colleges and universities “exam, can not read,” at the moment of life, learning difficulties of poor college students. They are eager to fly out of the mountains, but the high tuition fees, living expenses and accommodation and other consumption. they are over whelmed by the the the family and an insurmountable gap. In the implementation of the preferential policies such as loans to the poor students, tuition fees, accommodation fees are a temporary solution, but the urban consumer communityhigh is also a problem faced by poor students. Poor college students as one ofvulnerable groups more and more attention by people, from learning, basic living consumption consumption and interpersonal aspects of poor college students’ consumptionstatus, and then puts forward some corresponding suggestions.