Through the study of the rhombic net on KING YUE Goujian's sword, this thesis has explained the rhombic net symbolized the celestial pole and kingship,and it implied that the king managed his country was mandated by the heaven. Moreover, this thesis has explored the quality of the design. The decoration on the case, it is generally considered it is a gluttonous grain, but in this paper, I found that it is not so much a gluttonous grain, but a symbiotic graphics of celestial pole god and A pair of dragons. Combined with bird patterns, the symbiotic graphics built a complex graphics. This paper argues that the design techniques mainly include: symbol, metaphor, symbiosis, imitation and flip, etc..
브랜드디자인의 학문적, 사회적 발전을 위한 연구,학술단체로서
국가와 기업의 효과적 브랜드구축을 위한 연구,학술발표 및
사회현장에서의 브랜드 및 브랜드디자인의 실질적 사례발굴과 현황을 조사하여 다음과 같은 목적을 수행한다.
1. 브랜드디자인의 학문적 정체성확립
2. 브랜드관련 종사자들의 권익과 지식 자산확보
간행물
간행물명
브랜드디자인학연구 [A Journal of Brand Design Association of Korea]