Earticle

초록

영어

Developments in the global value chains have caused many hybrid products whose country of origin (COO) designations is no longer easy to identify. The main objective is to analyze the factors which are specifically affecting the consumers’ decision in favoring separately the country of design (COD) or the country of manufacture (COD) in the presence or absence of brand information which acts as a moderator. A sample of 462 respondents obtained from thirty one (31) nationals with Koreans and Chinese possess larger share. Data analysis was carried out using full factorial repeated measures ANOVA and MANOVA with mixed designs and geared by Predictive Analytics Software (PASW) v.19. Results prove that, whether country of design or country of manufacture; it depends on the presence or absence of brand identity which acts as an important determinant among the two. In the absence of brand identity, consumers tend to separately favor either country of design or country of manufacture. In the presence of brand identity, consumers shifts and favor country of manufacture instead.

목차

Abstract
 Ⅰ. Introduction
 Ⅱ. Study Objective
 Ⅲ. Empirical Literature Review
 Ⅳ. Conceptual Framework and Hypotheses
 Ⅴ. Study Methodology
 Ⅵ. Results
 Ⅶ. Conclusion
 References
 APPENDICES

키워드

저자

• Robert Suphian [ 로봇트 | Robert Suphian (Mr.) International Trade Department of Dong-A University ] 제1연구자
• Cheolju Mun [ 문철주 | Cheolju Mun (PhD) International Trade Department of Dong-A University ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역통상학회지 [Journal of Korea Research Association of International Commerce]

• 간기

  격월간

• pISSN

  1738-4354

• 수록기간

  2001~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380