Earticle

초록

영어

The beauty industry in Korea, thanks to the country’s advanced technology as well as the rising popularity of the Korean Wave, is recognized as a new player in such areas as tourism and exports, and has a huge potential for growth. Nevertheless, while the local skincare industry boasts world-class technology, most of skincare shops in Korea are small in scale in terms of their business and labor management and their rate of returns. Consequently, this study aims to suggest that skincare workers seek an increase in sales by selling more products in the shop in an attempt to boost sales as well as to change the profit structure that rests solely on technology. Since most skincare shops carry professional cosmetics, this study explores whether skincare workers in Seoul and Gyeonggi Province perceive sales of professional cosmetics as a source of profit. The results show that, unlike in the past when skincare workers were not active in selling professional cosmetics, they now have positive perceptions of selling a wide range of products for the increase in sales and the proportion of sales. This change in the perception clearly indicates that, in order to boost sales in skincare shops, skincare workers are required to establish themselves as skincare experts by obtaining necessary professional skills. This study shows a change in skincare workers’ perception. In other words, skincare workers thinks that they are required to sell professional products so that the skincare industry can grow into a professional from its current low-budget status. Therefore, it is the right time to consider various methods, including professional training for workers, education, etc., in order to promote sales of professional cosmetics.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 피부미용종사자
  2. 전문화장품
 Ⅲ. 연구방법
  1. 연구대상
  2. 연구도구
  3. 자료처리 및 분석
 Ⅳ. 연구결과
  1. 조사대상자의 일반적 특성
  2. 전문화장품 판매 여부
  4. 매장 매출 극대화를 위한 제품 판매 필요성
  5. 기술서비스 외 제품 판매 비율 향상에 대한 긍정적 인식
 Ⅴ. 결론
 Ⅵ. 고찰
 참고문헌

키워드

저자

• 이동희 [ Dong-Hee Lee | 서울벤처대학원대학교 융합산업학과 ]
• 윤천성 [ Chun-Sung Youn | 서울벤처대학원대학교 융합산업학과 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한피부미용학회지 [Korean Journal of Aesthetics and Cosmetology]

• 간기

  격월간

• pISSN

  1738-4567

• 수록기간

  2003~2015

• 십진분류

  KDC 593 DDC 646