Earticle

초록

영어

Today's wedding events firms have to acquire customers with meeting various needs of their up-coming wedding ceremony as well as sustainable relations with them. Those who are about to have wedding ceremony come to choose one of the various types of wedding ceremony rather than standardized ones. In order to have as many as couples expecting wedding, companies in ordinary wedding events seem to increase the promotion of give away, cutting price, expecting the enlargement of customer as much as they could. This study focuses on personalized life style and its promotional effects in wedding hall businesses. This research shows that variables of emotional and personalized value affect choosing the wedding hall, which can influence the positive satisfaction and word-of-mouth effects in wedding hall service receivers. Emotional value in the consumption value was identified significantly to have a positive relationship with choice attributes in wedding hall services. Service amenity and ambiance in choice attributes positively influences on satisfaction in use. Satisfaction in use made a positive impact on word-of-mouth effects in the wedding halls. This study concludes to prove useful to consider such factors as the personalized value, choice attributes, satisfaction in use, and word-of-mouth effects in wedding event market.

목차

Ⅰ. 서론
 Ⅱ. 이론적 배경 및 선행연구
 Ⅲ. 연구 설계
 Ⅳ. 실증 분석 및 가설 검증
 Ⅴ. 결론
 참고문헌
 논문초록

키워드

저자

• 김정태 [ Kim, Jeong-Tae | 부경대학교 경영대학 관광경영학전공 경영학석사 ]
• 강민정 [ Kang, Min-Jeong | 부경대학교 경영대학 관광경영학전공 박사과정 ]
• 설훈구 [ Sul, Hoon-Ku | 부경대학교 경영대학 관광경영학전공 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  동북아 문화연구 [Journal of North-east Asian Cultures]

• 간기

  계간

• pISSN

  1598-3692

• 수록기간

  2001~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 910 DDC 950