Earticle

초록

영어

This study conducted a survey of men in 30s-40s to discuss how the everyday habits and skincare behaviors of men in 30s-40s affect their purchase of cosmetic products. The following summarizes the findings of this study: the most influential factors were the ‘financial properties’, followed by ‘essential properties’, ‘non-essential properties’, and ‘practical properties’. First, based on the demographics, there were significant differences in the financial properties and non-essential properties of purchase of cosmetic products by age, while there was a significant difference in the practical properties by education. Second, significant differences in the financial properties, essential properties, and non-essential properties of purchase of cosmetic products by exercise, but there was no significant difference in the practical properties. Third, there were significant differences in the financial properties, essential properties, and non-essential properties of purchase of cosmetic products by the use of exfoliator, use of mask, basic skincare routine, use of sunscreen, use of esthetician care, skincare concerns, skincare stress, and kind of cosmetic brand used, while there was a significant difference in the practical properties only by skin stress.

목차

Abstract
 Ⅰ. 서론
  1. 연구의 필요성 및 목적
 Ⅱ. 이론적 배경
  1. 남성의 피부생활 습관 및 피부관리행동
  2. 남성화장품 산업현황 및 구매형태
 Ⅲ. 연구내용 및 방법
  1. 연구대상자
  2. 측정도구
  3. 자료처리 및 분석방법
 Ⅳ. 연구결과
  1. 연구대상자의 일반적 특성
  2. 설문지의 신뢰도 분석
  3. 생활습관
  4. 피부관리 행동
  5. 화장품 구매형태
  6. 연구문제 검정
 Ⅴ. 결론 및 제언
 참고문헌

키워드

저자

• 임선형 [ Sun-Hyung Lim | 서경대학교 미용예술학과 ] Corresponding author
• 김성희 [ Sung-Hee Kim | 서경대학교 미용예술학과 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한피부미용학회지 [Korean Journal of Aesthetics and Cosmetology]

• 간기

  격월간

• pISSN

  1738-4567

• 수록기간

  2003~2015

• 십진분류

  KDC 593 DDC 646