Earticle

초록

영어

In today's retail environment, there is enormous presence of brands that have a significant number of locations over large geographic area. The consumers can easily meet a retail store with the same quality and brand image, no matter where they reside. As the global brands spread out to broader areas, retail companies need an efficient system that they could use as a standard to implement their store designs quickly and economically. This study is about the design elements of retail prototype that contribute to the formation of the brand value and convey the brand image. The object of this study is to set a standard of design elements to be implemented with consistent brand identity, and help retailers achieve a success within their operating markets. The study was undertaken by the comparison and analysis of the seven showroom designs of global automobile brands. The analysis were conducted based on the materials that were developed by the manufacturers such as design guideline, manual, and corporate identity book. The research methodology was to categorize the major design elements that are exterior and interior features, and organize the characteristics of these elements. The result of the study was drawn from the analysis of the common design elements that emphasize the brand identity. The main exterior design elements are summarized into building mass character, facade entrance, signage; and interior elements into space layout, furniture, materials, and graphics such as promotional posters. All of these design elements are found in all examples of case study with minor difference in degrees of the emphasis on the brand identity. The result of this research will be used as a guideline for planning and design of retail store prototype and help the retailers to connect with their customers effectively through communication and brand experience. Last but not least, this study will be used as the foundation for the future research of the implementation of prototype design.

목차

Abstract
 1. 서론
  1.1 연구배경 및 목적
  1.2 연구대상과 방법
 2. 리테일 매장과 프로토타입에 대한 일반적 고찰
  2.1 리테일 매장의 변화와 프로토타입의 등장배경
  2.2 리테일 프로토타입의 개념과 특성
 3. 리테일 프로토타입 디자인에 대한 분석
  3.1 사례를 통한 프로토타입의 디자인 요소 비교
  3.2 사례를 통한 프로토타입의 디자인 요소 비교
 4. 결 론
 참고문헌

키워드

저자

• 우승현 [ Woo Seung Hyun | 홍익대학교 건축대학 실내건축학과 조교수, AIA, IIDA, LEED AP ]
• 윤혜경 [ Yoon Hea Kyung | 홍익대학교 건축대학 건축학과 부교수, 건축학박사 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한건축학회연합논문집 [Journal of the Regional Association of Architectural Institute of Korea]

• 간기

  격월간

• pISSN

  1229-5752

• 수록기간

  1999~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 540 DDC 690