Earticle

초록

영어

This study examined factors associated with competitive advantage of medical tourism in Korea based on the M. Porter's diamond model approach. The four determinants of competitive advantage of medical tourism that were examined in this study include: 1) Factor Conditions, 2) Demand Condition, 3) Related and Supporting Enterprisers, 4) Firm Strategy, Structure and Rivalry. This study found that medical tourism industry in Korea has weakness in the areas of Factor Condition, Related & Supporting Enterprisers and Firm Strategy, Structure and Rivalry. On the other hand, it has strengths in terms of Demand Conditions because of the diverse demands for medical services quality and price from patients, segment marketing for customers and improved recognition of the health industry of Korea. The results of this study provide an insight into the development of local medical tourism that can be used for enhancing the capacity of Korean medical tourism.

목차

I. 서론
 II. 이론적 배경
 III. 의료관광 현황
 IV. 연구설계
 V. 분석결과
 VI. 결론
 참고문헌
 Abstract

키워드

저자

• 목진원 [ Mok, Jin Won | 콘래드서울 상무 ] 주저자
• 강동호 [ Kang, Dong Ho | 인천재능대학교호텔관광과 강사 ]
• 이귀영 [ Lee, Gui Young | (주) 유니피아 대표이사 ]
• 정환 [ John Jeong | 인천재능대학교 호텔관광과 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국창업학회지 [Journal of the Korean Entrepreneurship Socieity]

• 간기

  격월간

• pISSN

  2092-8068

• 수록기간

  2006~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658