Earticle

초록

영어

It is tried to draw the failure traits of new business by extracting from previousfailure studies. All of 5 patterns are drawn through total 9 types of study data. From ‘synergy obsession’ which is mentioned 6 times in such 9 studies, to ‘technicalproblem’, which is mentioned 4 times, the types which are mentioned at least 4 timesare selected. There are drawn 5 types including △synergy obseesion △adherence tothe existing business practices △lack of entrepreneurship △overvaluation ofself-ability and △technical problem. As being examined in these 5 types of failure traits, the failure of new business isultimately happened because of communication heading for the inside without anycommunication(exchange) to the outside. Compared with other various studies to draw failure factors, these new businesstraits have something in common. In the previous researches conducted by the studyof general failure factors, △ adherence to pre-existing business and resistance tochange △unfeasible expansion strategy △blind faith in successful technology andinnovation and △insufficiency to grasp competitor(consumer) are pointed out as thefailure factors. It is deemed that these are happened because business managementis headed for the inside without any communication (exchange) to the externalenvironments. Matters unfolded through this paper until now are an attempt to apply the failureknowledge to a new business part which is an individual field in businessadministration. It is considered that this study will be complemented throughadditional case study or quantitative analysis in the future.

목차

Ⅰ. 서론
 Ⅱ. 이론적 배경 및 선행연구 분석
 Ⅲ. 신규사업 실패요인 분석
 Ⅳ. 결론 및 연구의 한계
 참고문헌
 Abstract

키워드

저자

• 심형석 [ Hyung-Seok Shim | 영산대학교 부동산·금융학과 부교수 ] 제1저자
• 장현주 [ Hyun-Ju Jang | 대한항공 상무 ] 제2저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국창업학회지 [Journal of the Korean Entrepreneurship Socieity]

• 간기

  격월간

• pISSN

  2092-8068

• 수록기간

  2006~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658