Earticle

초록

영어

The tourism industry as an important pillar industry in Tumen river area, attracting many domestic and foreign tourists every year, tourism revenue increased year by year. South Korean tourist market is the Tumen river area of inbound tourist market, occupies the absolute superiority, has been growing in recent years the trend. This paper uses the on-the-spot interview and questionnaire investigation method, analyzes the structure and tourists in Tumen river area, South Korean tourist market behavior, based on this, puts forward some suggestions fo the Tumen River regional cooperation in tourism between China and South Korea. The main suggestions are put forward to improve the dining environment, improve diet quality; the development of diversified tourism products, enrich tourism connotation; increase the number of flights, charter flights travel product development; using the network propaganda, attract the individual market; strengthen the training and supervision, improve the service quality.

목차

ABSTRACT
 Ⅰ. 绪论
 Ⅱ. 圖們江區域延邊旅遊業概況
  1. 圖們江區域延邊旅遊資源概況
  2. 圖們江區域延邊韓國客源市場概況
 Ⅲ. 調查設計及研究方法
 Ⅳ. 調查結果分析
  1. 客源市場結構分析
  2. 遊客行爲特征分析
  3. 旅遊效果分析
 Ⅴ. 結論
  1. 改善用餐環境，提高飲食質量
  2. 開發多樣化旅遊產品，增加重遊率和旅遊消費
  3. 增加韓國至延邊航班次數，開發包機旅遊產品
  4. 利用網絡宣傳手段，吸引韓國散客市場
  5. 加強培訓與監管，提升服務質量
  6. 韓國大型旅遊企業以合資或獨資的方式，在圖們江地區建設跨國旅遊企業
  7. 圖們江下遊地區建設國際旅遊合作區，打造多元化生態休閑旅遊勝地
 參考文獻

키워드

저자

• 崔哲浩 [ 최철호 | 中国延边大学经济管理学院旅游管理系 主任 教授 ]
• 이주형 [ Joohyeong Lee | 경기대학교 관광대학 학장 교수 ]
• 이정자 [ Jungja Lee | 강원대학교 관광경영학과 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338