축제 자원봉사자의 참여동기, 성취감, 참여몰입, 참여성과와의 영향관계 연구
A study on the Effect of Festival Volunteers' Participation Motivation, Achievement, Participation Commitment and Accomplishment.
The purpose of this study is to provide implication for constructing or applying festival volunteer management system through influencing relationship analysis about festival volunteer's participation motivation, achievement, participation commitment and accomplishment. From results of the study, no relationship in "influencing relationship between social responsibility and achievement" , positive (+) relationship in "influencing relationship between self-realization and achievement" and negative (-) relationship in "influencing relationship between "personal achievement and achievement" had been analyzed in hypothesis No. 1. Positive (+) influencing relationship in "influencing relationship between social responsibility and participation commitment" and "influencing relationship between self-realization and participation commitment" and negative (-) influencing relationship in "influencing relationship between personal achievement and participation commitment had been analyzed in hypothesis No. 2. Hypothesis No. 3, "influencing relationship between achievement and mental comfort", hypothesis No. 4, "influencing relationship between achievement and recommendation from others/continuous participation", hypothesis No. 5, "influencing relationship between participation commitment and mental comfort" and hypothesis No. 6, "influencing relationship between participation commitment recommendation from others/continuous participation" had been analyzed to have positive (+) influencing relationship.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 자원봉사자의 참여동기 2. 성취감과 참여몰입 3. 참여성과 Ⅲ. 연구 설계 1. 연구모형 2. 변수 정의 및 설문 구성 3. 자료수집 Ⅳ. 실증 분석 결과 1. 요인분석 및 신뢰도 분석 2. 가설 검증 및 논의 Ⅴ. 결론 참고문헌
키워드
Festival VolunteersParticipation MotivationAchievementParticipation CommitmentParticipation Accomplishment.
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.