This study focused on the studies on festivals among the studies published over the past 5 years from 2010 till 2014 in two widely cited domestic journals specializing in tourism, 'The Journal of Tourism Science' and 'The Journal of Tourism Management Research', and analyzed 44 papers in total which had the term 'festival' in their titles and sub-titles. The analysis showed that, first, 24 festival-related articles had been published in 'The Journal of Tourism Science' and 20 articles in 'The Journal of Tourism Management Research' over the past 5 years, and the number of festival-related articles showed similar increasing and decreasing trends over the years. Second, the analysis of the studies published in both journals in terms of their methodologies showed that the portion of quantitative approaches was overwhelmingly larger than qualitative ones, and for analysis method, they used regression analysis the most followed by structure equation modeling analysis. Third, the analysis result in terms of study subject, the biggest number was for the studies on the tourists over the past five years, followed by local residents and festival experts. Based on these study results, this study provides implications and directions for future research.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 축제 2. 내용분석 3. 내용분석법에 관한 선행연구 Ⅲ. 연구방법 1. 분석대상 2. 분석유목체계 구성 Ⅳ. 분석결과 1. 연도별 분석결과 2. 연구주제별 분석결과 3. 연구방법론별 분석결과 4. 분석방법별 분석결과 5. 조사대상별 분석결과 Ⅴ. 결론 및 시사점 참고문헌
키워드
FestivalResearch TrendContent analysisKorea Major Journal.
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.