Yang, Changyong. 2015. A Sociolinguistic Study on Language-Mixing: In Case of Korean-Merican Advertising. Journal of Linguistic Studies 20(1), 133-149. The main purpose of the present paper is to investigate the socio-cultural language factors which function as main elements that determine language-mixing in a Korean newspaper circulated in the KAC. The data for this study were drawn from a newspaper which is circulated among bilingual communities in the US in which Korean is widely used and English is also dominant. It is natural that under such conditions the English-mixed rate in advertisements in the newspaper be high, even though the amount of English in advertising varies with social factors. Therefore, an attempt has been made to see to what extent English is used in a bilingual community of an English-based country in terms of sociolinguistic factors. In doing so, it is expected that this study will serve a complementary function to previous studies. (Jeju National University)
목차
Abstract 1. Introduction 2. Review of previous studies 3. Language-mixing 4. Data and Methodology 5. Analysis and discussion 5.1 Preliminary analysis 5.2 Language-Choice 5.3 Language-mixing 6. Conclusion References
한국언어연구학회 [The Korean Association of Language Studies]
설립연도
1996
분야
인문학>언어학
소개
한국언어연구학회는 언어학과 언어교육 분야의 연구를 통하하여 학문의 질적 향상과 국내외 회원 및 학회간의 학술 교류와 친목을 도모한다. 이를 위해 학술 연구 발표회, 강연회, 강습회를 개최하고, 정기학회지, 연구보고서, 서적 등을 간행하며, 그 밖에 지역사회에 필요한 사업과 연구 활동을 수행하는데 중점을 두고 있다.