There is a growing recognition that creativity and venture creation have a significant impact on economic growth. The purpose of this study is to find out the effect of creativity on attitude towards business startup. In this study we divided creativity into creative personality(openness, adventure propensity, self-confidence) and creative ability(originality, fluency, flexibility). The result of this study is confirmation of the positive effect of creativity on attitude towards business startup. It can be summarized as following. First, creative personality(non-cognitive creativity) and creative ability(cognitive creativity) positively affect attitudes towards business startup. Contrary to our hypothesis, the effects of self-confidence(creativity personality) and fluency(creative ability) on attitude towards business startup were not statistically significant. Second, attitudes towards business startup had positive effect on entrepreneurial intention. From these empirical results we inferred that creativity plays an important role in the tendency to start business. Based on this finding we discussed the implications of this study.
목차
I. 서론 II. 기존연구 검토 및 가설설정 III. 연구방법 IV. 결과 분석 V. 결론 참고문헌
한국창업학회는 기업가정신, 사회적기업가정신, 조직기업가정신, 국제․지역창업, 기술창업, 문화창업, 비영리창업, 여성창업, 소상공․자영업창업, 중소벤처창업, 창업경영, 창업교육, 창업지원정책, 창업컨설팅, 가족기업, 사회적기업, 벤처캐피탈 등 창업학 및 이와 관련되는 학문의 연구와 적용을 통하여 한국창업학의 발전과 창업정책개발, 국가경제 및 기업의 성장 발전에 기여하며, 회원 상호간의 학술교류와 친목 도모를 목적으로 한다.
간행물
간행물명
한국창업학회지 [Journal of the Korean Entrepreneurship Socieity]