Earticle

초록

영어

This study examined the uniform recognition in hairdressing service consumers and looked into the influence of the uniform recognition in hairdressing service consumers upon uniform satisfaction, recommendation intention, and improvement. General characteristics were inquired targeting hairdressing service consumers who live in Seoul and Gyeonggi area. The influence in credibility, aesthetics, and durability, which are sub-factors of the uniform recognition, was analyzed upon superiority and re-visit that are sub-factors of the uniform satisfaction, upon reliability that is the recommendation intention of beauty salon and upon homogeneity and functionality that are sub-factors of the uniform improvement. The data of 486 copies in hairdressing service consumers that were collected through a questionnaire survey were conducted factor analysis, reliability analysis and regression analysis by using SPSS 16.0 program. As a result, first, the superiority out of the uniform satisfaction was indicated to have positive relationship with credibility and aesthetics out of the uniform recognition. The re-visit in the uniform satisfaction was shown to have positive relationship with credibility and aesthetics. The durability was indicated to have negative relationship. Second, the recommendation intention of beauty salon was shown to have positive relationship with credibility in the uniform recognition and was indicated to have negative relationship with durability. Third, the homogeneity out of the uniform improvement was shown to have positive relationship with aesthetics, credibility and durability, was indicated to have positive relationship with credibility and aesthetics in the uniform functionality, and was found to have negative relationship with durability. Based on this outcome, wearing uniform in beauty service industry in consideration of the uniform recognition is aimed to promote job efficiency by increasing professional image and satisfaction and to offer empirical data that is applicable to the image and management of beauty service by weighing even the uniform improvement.

목차

Abstract
 Ⅰ. 서론
 Ⅱ.이론적 배경
  1. 미용서비스 소비자
  2. 유니폼 인식, 만족도, 추천의도 및 개선사항
 Ⅲ. 연구방법
  1. 연구문제
  2. 조사대상 및 기간
  3. 측정도구
  4. 분석방법
 Ⅳ. 연구결과 및 고찰
  1. 조사대상의 인구 통계적 특성
  2. 유니폼 인식, 만족도, 개선사항의 각 차원
  3. 유니폼 인식이 유니폼 만족도, 미용실 추천의도, 유니폼 개선사항에 미치는 영향
  4. 유니폼 만족도가 미용실 추천의도와 유니폼 개선사항에 미치는 영향
 Ⅴ. 결론
 참고문헌

키워드

저자

• 민인숙 [ In-Sook Min | 서경대학교 일반대학원 미용예술학과 ]
• 박은준 [ Eun-Jun Park | 서경대학교 미용예술학과 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한피부미용학회지 [Korean Journal of Aesthetics and Cosmetology]

• 간기

  격월간

• pISSN

  1738-4567

• 수록기간

  2003~2015

• 십진분류

  KDC 593 DDC 646