Earticle

초록

영어

The desire of beauty have been increased by bountiful life result from revolution of economy industry. For this reason, while in the past skin care was applicable to some people, nowadays every people have the chance to enjoy skin care, so esthetic industry has grown rapidly. promoted the growth of esthetic ind ustry. Aiming at industrial, Skin care service has big market. In addition, there a re many kinds of customer having variety of taste. So, it is essential to provide good quality and various service. Because service has characteristic which is in tangible value, some mistake or failures bring about customer’s complain at the same time. Service provider’s failure factor is inappropriate service, and it cause a negative response. To conclude, this negative response interrupt service provi der’s relationship with customer, and it affect service quality. Service provider ca nnot get rid of all the problems, but they have to compensate our customers for our improper service. And they can handle complaint behaviors to satisfaction by effective ways. Apologies about improper service maintain good relations and en hance the customers satisfaction. We check meditation effect of human services which includes kindness, professionalism, sanitation and technology for understan ding importance about human service and efficient components about service ma rketing. We want to afford base line data for development in skin care industry.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 부적절한 서비스
  2. 인적 서비스
  3. 보상 만족
 Ⅲ. 연구방법
  1. 연구대상자
  2. 측정도구
  3. 연구 모형
  4. 자료 처리 및 분석방법
 Ⅳ. 연구결과 및 고찰
  1. 일반적 사항
  2. 설문지의 신뢰도 분석
  3. 확인적 요인분석
  4. 관측변인의 다변량 정규분포성 검증 및 상관분석
  5. 구조방정식 모형 검증
  6. 가설 검증
 Ⅴ. 결론 및 제언
 참고문헌

키워드

저자

• 종서우 [ Seo-U Jong | 서경대학교 미용예술학과 ]
• 김성남 [ Sung-Nam Kim | 서경대학교 미용예술학과 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한피부미용학회지 [Korean Journal of Aesthetics and Cosmetology]

• 간기

  격월간

• pISSN

  1738-4567

• 수록기간

  2003~2015

• 십진분류

  KDC 593 DDC 646