Earticle

초록

영어

We examine the consequences of a damaged reputation for fraud firms in the context of product markets. We generate three direct measures of reputational damage and find evidence that customers impose significant reputational sanctions on fraud firms. Using yearly transactional data to track the business dealings of fraud firms with large customers, we show that customer reputational sanctions result in a decline in the firm’s operating performance through increased selling costs, as suggested by previous studies of corporate reputation. We further find that reputational losses estimated from an event study approach reflect the actual decrease in the revenue of a fraud firm, which suggests that the event study approach yields a reliable measure of reputational losses. Finally, we document that these findings are the result of a damaged reputation following the detection of fraud rather than an effect of adverse information revealed upon fraud detection.

목차

Abstract
 1. Introduction
 2. Hypothesis development
 3. Methodology
  3.1 Sample selection
  3.2 Key measures of customer reputational sanctions
  3.3 Fraud and firm characteristics
  3.4 Existence of customer reputational sanctions following fraud as shown by three direct measures
  3.5 Changes in operating performance of the fraud firms relative to matching firms
  3.6 Fraud firm and customer wealth effects
 4. Additional Tests and robustness checks:
  4.1 Comparison of financial penalties with customer reputational sanction
  4.2 Effects of adverse information
  4.3 Industry shocks
  4.4 Readjustment effect
  4.5 Deep pockets argument
 5. Summary and conclusions
 References
 Table

저자

• William C. Johnson [ Sawyer Business School Suffolk University Boston, MA 02108 ]
• Wenjuan Xie [ Peter T. Paul College of Business and Economics University of New Hampshire Durham, NH 03824 ]
• Sangho Yi [ Sogang Business School Sogang University Seoul, South Korea 121-742 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국재무학회 학술대회

• 간기

  부정기

• 수록기간

  2006~2024

• 십진분류

  KDC 325 DDC 330