Earticle

초록

영어

The research aimed to explore the relationship between consumer inertia and purchase intention through subjective product knowledge. Consumer inertia and purchase intention were analyzed as independent and dependent variables respectively whereas subjective product knowledge was observed as a moderator. This research was quantitative in nature. Data were collected from smartphone users through questionnaire. Convenient sampling technique was used to conduct the survey. Hierarchical regression analysis was applied to test the hypotheses. The results showed that there was a positive relationship between consumer inertia and purchase intention and through moderating role of subjective product knowledge it became stronger. Findings of this research suggested the subjective product knowledge as a good moderator of purchase intention. Additionally, subjective product knowledge was included as a moderator between the relationship of consumer inertia and purchase intention.

목차

Abstract
 1. Introduction.
 2. Materials and Methods
 3. Results and Discussion
 4. Conclusion
 References

키워드

저자

• Khadija Saqib [ Institute of Business and Management, University of Engineering and Technology, Lahore, Pakistan ]
• Asif Mahmood [ Institute of Business and Management, University of Engineering and Technology, Lahore, Pakistan ]
• Maria Khan [ Institute of Business and Management, University of Engineering and Technology, Lahore, Pakistan ]
• Mariyam Hashmi [ Institute of Business and Management, University of Engineering and Technology, Lahore, Pakistan ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of u- and e- Service, Science and Technology

• 간기

  격월간

• pISSN

  2005-4246

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605