Evaluation Model of Enterprise Microblog Marketing Effectiveness on the Basis of Micromatrix
-
- 발행기관
- 보안공학연구지원센터(IJUNESST) 바로가기
-
- 간행물
- International Journal of u- and e- Service, Science and Technology 바로가기
-
- 통권
- Vol.8 No.2 (2015.02)바로가기
-
- 페이지
- pp.1-10
-
- 저자
-
- 언어
- 영어(ENG)
-
- URL
- https://www.earticle.net/Article/A242141
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
원문정보
초록
- 영어
- Microblog matrix is an important strategy for socialized marketing. It builds various sub-Microblogs in accordance with the requirements of different orientations including products, brands, functions, etc., and covers various user groups through different IDs. Compared with traditional studies, the study concentrates on the micromatrix structure, and probes into the influence of synergetic effect between micromatrix members on enterprise Microblog information dissemination. From three angles including the deep, scale and speed of information diffusion, it puts forward the quantitative model and algorithm to evaluate enterprise Microblog matrix marketing effectiveness, and conducts empirical research through a large sample data of Sina Microblog. The empirical result shows that the model can effectively evaluate marketing effectiveness of micromatrix enterprise Microblog. The study finds out enterprises can change their internal structure by means of micromatrix, cover more people and enlarge the effect of information dissemination;
목차
Abstract
1. Introduction
2. Literature Review
2.1. Studies on Enterprise Microblog Marketing
2.2. Evaluation on Key Nodes in Complex Social Networks
3. Value Evaluation Model for Microblog Matrix Members
3.1. Study Object: Micromatrix
3.2. Study Method: Tree Model for Microblog Information Dissemination
3.3. Assessment of Microblog Dissemination Effect
3.4. Establishment of Evaluation Model: Model of Dissemination Effect of Micromatrix
4. Empirical Research on Micromatrix Members’ Value
4.1. Sample Selection & Collection
5. Result Analysis
5.1. Result of One-dimensional Micromatrix Data Processing
5.2. N-dimensional Micromatrix Data Processing Results:
6. Summary and Outlook
Acknowledgements
References[1]. http://blog.sina.
키워드
Microblog matrix enterprise Microblog marketing marketing evaluation model social network dissemination social media저자
간행물 정보
발행기관
-
- 발행기관명
- 보안공학연구지원센터(IJUNESST) [Science & Engineering Research Support Center, Republic of Korea(IJUNESST)]
- 설립연도
- 2006
- 분야
- 공학>컴퓨터학
- 소개
- 1. 보안공학에 대한 각종 조사 및 연구 2. 보안공학에 대한 응용기술 연구 및 발표 3. 보안공학에 관한 각종 학술 발표회 및 전시회 개최 4. 보안공학 기술의 상호 협조 및 정보교환 5. 보안공학에 관한 표준화 사업 및 규격의 제정 6. 보안공학에 관한 산학연 협동의 증진 7. 국제적 학술 교류 및 기술 협력 8. 보안공학에 관한 논문지 발간 9. 기타 본 회 목적 달성에 필요한 사업
간행물
-
- 간행물명
- International Journal of u- and e- Service, Science and Technology
- 간기
- 격월간
- pISSN
- 2005-4246
- 수록기간
- 2008~2016
- 십진분류
- KDC 505 DDC 605
이 권호 내 다른 논문 / International Journal of u- and e- Service, Science and Technology Vol.8 No.2
피인용수 : 0건 (자료제공 : 네이버학술정보)
함께 이용한 논문 이 논문을 다운로드한 분들이 이용한 다른 논문입니다.
0개의 논문이 장바구니에 담겼습니다.