Earticle

초록

영어

The purpose of this study is to increase the service quality of promotion in the hair salon. It will help to provide the service of promoting a better quality of the beauty industry in the future. This study provided the theoretical basis, and based on the study of literature in order to analyze the impact on repurchase intention of promoting hair salon service quality and perceived value for the empirical investigation without limits from 20 50 each age group was up by more than a hair salon that uses the survey. Survey were analyzed using SPSS 16.0 program employs 199 part 1, except insincere or incomplete parts of a total of 200 questionnaires distributed wealth from 1 March 2014 to 30 June 2014. As a result, The monetary value that is perceived by the others and experience the discounts and the discounts never experienced a hair salon, most people, most were using a relatively simple program, such as the promotion of the points earned or Morning Minute. Marketing research will also need to take advantage of a discount coupon and discount affiliate, earn points program of promoting preference for hair salon services and partnership discount coupons, earn points higher had know that an increase of the repurchase.

목차

Abstract
 I. 서론
  1. 연구의 필요성 및 목적
  2. 연구문제 및 방법
 II. 이론적 배경
  1. 미용서비스 현황
  2. 촉진서비스 품질이론
  3. 지각된 가치이론
  4. 재구매 의도에 대한 고찰
 Ⅲ. 연구 결과
  1. 조사대상자의 인구학적 특징
  2. 헤어살롱 촉진서비스에 대한 실태분석
  3. 헤어살롱 촉진서비스의 선호도
  4. 헤어살롱 촉진서비스와 지각된 가치, 만족도 및 재구매 의도와의 관계
 Ⅳ. 결론 및 제언
 참고문헌

키워드

저자

• 이보람 [ Bo-Ram Lee | 서경대학교 대학원 미용예술학과 ] Corresponding auther
• 황금빛누리 [ Geum-Vit-Nu-Ri Hwang | 국제미용예술전문학교 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  미용예술경영연구 [Journal of Beauty Art Management]

• 간기

  계간

• pISSN

  2508-2191

• eISSN

  2508-2205

• 수록기간

  2007~2019

• 십진분류

  KDC 593 DDC 646